There are several methods on how you can increase the benefits that you are getting from article marketing.
You can boost the number of your articles to multiply the number of your inbound links or improve the overall quality of your content to get more people to click on your resource box.
Other great methods are the following: 1.
Topics.
Although there is no hard and fast rule that will keep you from writing any topic, it will work to your advantage if you focus your time and energy on those ones that can help you attract those people who are most likely to buy from you.
If you are selling digital cameras, articles about camera reviews, latest models to hit the market, etc.
will help you capture the attention of your target market.
2.
Title.
Keep in mind that this is one of the most important elements in article marketing so don't take it for granted.
If needed, spend as much time as possible to create titles that are intriguing, thought-provoking, and extra powerful.
You will need to do this to boost your open rate.
Don't forget to make them keyword-rich to make your articles easier to find online.
3.
Inverted pyramid technique.
One of your goals in distributing your articles online is to convince online users to read your articles in their entirety so you can increase the chances of your author/resource box being clicked.
You can achieve this by getting a hold of your readers' attention using the inverted pyramid technique.
Present the juiciest, most important information on your first paragraph and offer supporting details on your succeeding paragraphs.
4.
Writing format.
As you are serving people with limited attention span, it would be best if you can offer them with articles that are extremely scannable and easy on the eyes.
Use how-to, tips list, and Q and A formats that are preferred by millions of online users world wide.
5.
Length.
Online users in general simply hate essay-like articles as they don't have much time to spend reading materials online.
Help them save their time and energy by making your articles relatively short.
Eliminate fillers, do not beat around the bush, and choose specific topics that you can discuss in 600 words or less.
6.
Tone.
It will work to your advantage if you write your articles the same way you would talk to a dear friend so they will sound interesting and more engaging.
Use conversational tone all throughout and strive to sound warm and friendly.
This can help in building personal connection and rapport with your readers.