Article marketing is the bread and butter marketing strategy for almost every new internet business, and for more than a few established ones who do not want to take on the costs of PPC, banner advertising, and other paid advertising methods.
Traditional article marketing means writing short articles, like this one, and submitting them to article directories like EzineArticles.
com.
One objective is to boost the ranking of a website for the one or two keywords the author uses as anchor text in the resource box.
Because of the time and cost involved creating and distributing directory articles the great majority of authors focus on promoting the one or two keyword phrases they deem most important to their business.
It makes sense, but is traditional article marketing the best way to compete going forward into an ever-changing, media rich internet landscape? Web 2.
0 article marketing is different from traditional article marketing in the following ways: 1.
Web 2.
0 article marketing promotes content rather than primary keywords.
An informative, well written webpage on any particular topic will contain dozens of unintentional keywords and keyword phrases.
Unintentional in the sense that the author used those words and phrases because they were necessary and relevant to the topic of the page, and were not stuffed into the text because of their perceived SEO value.
Even if the author has not assigned any particular SEO value to those unintentional keyword phrases, the search engine algorithms have.
A quick look at your website report in Google Analytics will show you that your site is being indexed and found by searchers for maybe dozens or hundreds of keywords phrases you never thought to "optimize.
" Web 2.
0 article marketing emphasizes the sub topics within a webpage because that is the surest way to expand the "relevancy web" of your site as a whole.
2.
Web 2.
0 article marketing is multi-format, multi-media.
Once you have identified the sub topics you can create content around them.
Rather than just writing articles and submitting them to article directories in the traditional way, you can create PDF files, PowerPoint (PPT) presentations, podcasts, and video articles on your sub topics.
There are two benefits to the multi-format strategy.
One is that Google indexes the alternative formats and there is less competition for both the search engines' attention and viewers' eyeballs.
Most webmasters will continue to produce only traditional text articles because that is what they know and that is what they are comfortable and confident doing.
The early analysis of the Google Caffeine effect is that the search engines are pushing content-sharing authority sites towards the front of the line on the search engine results pages (SERPS).
In a sense, Google is outsourcing some of the spam policing to these content-sharing sites.
You may have already noticed that the major article directories have tightened up their submission requirements.
If this trend continues a new and small site will have a much better chance of getting to the front of the SERPS by having much of its content on the content-sharing sites instead of its own domain.