Everyday many people receive a number of emails; at work, at home.
Some people may have more than one email addresses due to which they receive more emails than usual.
E-Marketing though very popular nowadays yet it is a very valuable resource to build your email list.
When someone gives you the permission to receive emails from you this a very good sign.
This means that the person is willing to hear about your company and product; the customer has built a relationship of trust with you from the moment they give you the permission.
Once these customers are on your list pay special attention to them because they are not just customers, they are valuable customers who will benefit you and your company.
On your list you may have several people who are interested in one thing and the other people in some other.
So for your convenience you should categorize you're your customers according to the product or their interest.
Send out surveys to all of them and then you can easily categorize them and send the right email to the right person.
If you send a customer all the emails; even the ones in which he is not interested in, the customer might want to leave your list immediately.
Do not send lengthy emails to your customers; longer emails means less chances of them being read.
Make sure your mails are short, and to the point.
Customers are always looking forward to know the main thing without making an effort of reading the entire mail.
The shorter the mails, the more interested your customers will be.
Many customers might log on from their mobile phones so it is not possible for them to read lengthy mails on it.
Send short mails but do not forget to mention about the value of your customers! The newsletter you send should be appropriate for your customers.
Also allow your customers to give a feedback to your newsletter; whether something lacked in it or not.
A compliment is very easy to take but a criticism is difficult to face; but because of criticism you can improve those areas which are weak.
With the help of this feedback you will be able to satisfy your customers they way they want to be.
Through marketing you create and develop relationships; email marketing does the same thing.
You have to be perfect in this field in order to build and maintain relationships.
If you keep your customers happy then they will always appreciate you; happy customers mean good relationships and good relationships mean a healthy email list!