High touch marketing is an importantpart of promoting any invisible product, especially coaching.
What is high touchmarketing?

• Personal
• Direct
• Experiential
• Interactive

Looking deeper, high touch marketingis allowing the client to experience you in a personal way that builds afoundation of trust between the coach and the client.
Whether you are doingrelationship coaching, personal coaching, or executive coaching, building trustis a critical part of the "safe haven" that is an essential part of the coachingexperience.
When trust exists between the coachand the client, the client is more inclined to be honest and upfront in theiranswers to the coach's questions.
They are more likely to be open to the coach'sinsights, intuitions, and suggestions.
And they are more likely to respond in anhonest, forthright manner when they know that they are in a saferelationship.
Count theWays There are a number of ways to allow potential clients toexperience you in a high touch way.
Sample Sessions are the single best way forclients to experience you and are the perfect example of high touch marketing.
But clients can also experience you over the phone, on the television or radio,and in group settings like workshops, seminars, or speaking engagements.
A more in-depth examination of HighTouch Marketing can be found in the Coach Training Accelerator program available through Coach Training Alliance.
Any time the client can make apersonal connection with you, you have the chance to build a relationship andbuild trust.
And that is the essence of high touch marketing.