Banner stands don't often get the credit they deserve from seasoned trade show professionals or attendees. They are usually seen as "add ons" to more impressive, larger scale design elements and features such as island exhibits. Relegating them to a peripheral role in exhibiting, however, can be a mistake. There are actually a variety of ways to use these versatile elementsso that they take center stage and pack a powerful punch at a minimal cost.
Inline Banner Stands Offer Options
Inline styles are a great way to create an impressive progression from one selling point to another across two, three or four panels. They can become an impressive backdrop that frames your other booth features or they can tell a story across multiple elements. Another option is to use two panels to frame a third one that summarizes or highlights the central concept or idea. By using the same style and colors on the outer sections and using a contrasting or complementary theme for the center panel, you can draw all eyes to the most important concept for a relatively low cost. Many trade show exhibit companies offer banner stands that feature curved tops or faux textures for added impact.
Changing Panels To Target Your Market
One of the reasons so many seasoned trade show professionals like banner stands is because they are so versatile. Retractable bases make it easy to roll up, transport and store them as well as change out the cloth panels whenever you want to update the text or images without having to purchase a whole new display. Interchanging various panels is a great way to target specific audiences from one venue to the next for maximum ROI.
Features With Flexibility
There are also numerous accessories that can be used in conjunction with banner stands to give them more dimension and increase visual and tactile interest. Accessory poles can be installed along the length of some bases in order to display brochures, small products or electronic devices. These are usually adjustable so that you can choose the perfect display height and location every time. You can also add shelves and literature holders that are designed specifically to work with them for added impact and a more interactive approach to marketing your product or service. These elements can take your inline display to the next level by adding a third dimension - depth - to your trade show booth. Halogen lighting, usually attached to the top of the stands, can highlight specific portions of your banner stands or illuminate the area directly in front in order to draw visitors' eyes to the central display.
Layered Panels Add Depth
One of the most recent innovations in trade show design is layered panels, which add depth by layering a shaped, graphically intense panel over a background panel for greater visual interest. You can choose from a variety of interesting shapes, including triangles, convex and concave curves and pillars that stand out from the background material. The beauty of these is their deceptive simplicity, which allows users to easily retract them and ship them to the next location without having to pack or stow extra graphics.
The next time you're ready to overhaul your trade show exhibit, keep banner stands in mind for their good looks and ease of use as well as their ability to create a dramatic presentation on a budget.