After a home has been on the market for 90, 120, or even 180 days and has failed to sell the homeowner is not happy.
Even if you know they are unreasonable about the price they still have had to be inconvenienced with showings, open houses, and updates from their agent, nosy neighbors and more.
Combine these annoyances with their phone ringing as early as 5am the day after their home "expires" and you have a perfect storm of frustration! As most real estate professionals know expired listings are a great way to grow your listing inventory.
The seller has already identified themselves as willing to list so 1 hurdle is already down.
Now the key is to break through their frustration and get them to make the right choice...
select you! With competition at an all time high it now takes being VERY different in order to succeed.
Don't worry; I won't be sharing with you anything odd to drop off on their door step.
To get sellers to take notice and reach out to you for help, I invite you to consider the following expired marketing methods:

1. YouTube Channel - Not just any YouTube channel, a YouTube channel focused on the challenges of Expired listings.
   Tell them what other agents are scared to tell them.
   Let them know that their house was likely priced incorrectly.
   Share with them that that they should consider having a 117+ point marketing plan for them.
   Create your channel around the frustrations of the expired seller and empower them to take action by calling you or visiting your website.
   
2. A Different Expired Letter - Most letters fail because they are too professional.
   Create your expired letter differently.
   Use plain paper without a logo.
   Have a smashing headline that grabs their attention.
   Most importantly allow your call to action to alleviate their frustration! For example you could make your letter so bold as to say "Call 1-800-XXX-XXXX to Ensure the Next Letter You Receive Is Your Closing Check".
   Pack your letter with testimonials on the reverse side of your letter to give yourself an additional opportunity for conversion.
   

When you approach expired sellers with a fresh approach of a YouTube channel and a different style of expired letter you will be able to stand out from your competition.
No longer will you have to call at 5am as you can get the sellers calling you.
Discover 1 powerful Expired Listing Letter today for Free.