Telesales and Telemarketing is one method of generating clients for your business. It is relatively easier on costs, and there is no time lost in movement in setting up meetings, and commuting to the buyer. Telesales and Telemarketing have of course one disadvantage. And that is what is called eye ball to eye ball talking, which convinces the person to endorse or buy your product or services.

The main problem that one faces in Telesales and Telemarketing is that since the Telesales call is through the telephone, the Telesales and Telemarketing may catch the potential client at an inconvenient time, thus getting a brush off. Most people when under pressure would simply reply in the negative. This is particularly true in B2B telesales and Telemarketing.  So a great deal of perseverance, soft delivery, and a chosen time is an absolute MUST.

And when it comes to Telesales and Telemarketing response calls to customers who have signed up, it helps build a bond between the firm and the buyer, since a message goes out that yes, this company cares for its customers. It is best done by a professional, who can manage databases, which should have a pop up window which tells that it's time to call so and so customer, and ascertain feedback. This again involves the same principles as outlined above regarding Telesales and Telemarketing to new customers.  But this task is relatively easier when you call anybody is already your customer.

Telesales and Telemarketing do not stop there. It has to vigorously pursued, and all details must be kept on record. This should include the name and designation of the person contacted, the response whether positive or negative, whether he has indicated a particular date and time, and whether that response has been put into a system which will remind the personnel making the telesales or telemarketing calls to call that particular person at the appointed date and time.

Calling customers who are not firms or entities is a much more difficult task. The reason is that corporate firms/clients are always looking for newer services which may suit them, and be cost effective, while the home customer is generally bound by a particular brand or notion, and does not wish to shift. Further, the call may be at such a time when that person may be under some stress or some other reason, and you will get a brush off. Again perseverance is the key, and details must be kept to call again, after a period to be determined.

It should also be noted that various countries now have a system called "Do not call" registry. This means that if you have obtained a database of telephone numbers, you should also look for those numbers which do not fall under this category.  If you do so, you are at risk for disturbance, and you could be hauled over the coals by a consumer court.