Marketing strategies are a form of business that have individuals research and utilize the means of advertising to best fit their needs. Some companies such as a small business have limited funds and need to increase sales. With various strategies they can use minimal capital to help achieve the gains they need.

Usually in marketing strategies, the company will come up with an action plan or what some refer to as a marketing plan to list the various steps needed to complete certain tasks. Some of these market strategies can be deceitful while others build a stronger customer base.

One marketing strategy is giving a customer an inferior product for free that they can upgrade to an item of use. Software companies are notorious for doing this. With this plan, you receive a trial version which provides you with information you can use, but with limitations. Sometimes if it is repair software for example, it will diagnose the problem but not repair it, or partially repair it until you purchase the full version. Other limitations could be you cannot save what you've done with the program, or you can't print it.

While most marketing strategies are used to promote a single item, companies have realized they can also be used to market numerous products they create. For example, if you are watching a television ad for a popular soda you might see them start off with one of their major choices. Likely a cola product, at that time in the background you will also see several other choices they offer that if you aren't paying attention to it you won't notice blatantly, but if they have a lemon lime soda, your subliminal attention has caught it and you might feel like having the alternative soda.

One of the most common market strategies in America is the market dominance approach. This is where individuals in the industry promote themselves as the leader, and why they feel it is an accurate portrayal. They will often refer to the others as followers, or unsuccessful challengers depending on the context, often not even calling it out as obvious. The point is to make the consumer want tot be with the leader, even if their product is inferior to another company.

Then we have the great marketing strategy called Innovation. With this approach a company will call itself a pioneer in a field. They will give you information on what they were the first to do, even if it holds little relevance to their product. This method can have a person believe that with this information the company has created and mastered something that has been around forever. It would be like two computer platform designers going head to head and one releasing a new product with technology never seen before. It can often be called a bandwagon approach.

With so many different types of marketing strategies available to companies, the possibilities are endless on how you can successfully market your product or service. One thing is certain, that being honest and giving quality are still the best ways of keeping a loyal customer base.