"The only constant is change, continuing change, inevitable change, that is the dominant factor in society today.
No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.
" - Isaac Asimov The internet is busting at its seams with all the social networks, blogs, shopping sites, and the various sites.
Included within these sites are all the users, creators, observers, friends, followers and posts and everything is growing, exponentially.
How does one measure the importance of these different entities, their activity and influence? Because the internet is such a dynamic place, the numbers are constantly change.
Mr.
Asimov seems to be on the money.
It's time to measure the value of the different web entities and how these values can increase or decrease.
Currently, Twitter measures value by the number of tweets on a person's page but this number just increases with time and use.
It doesn't measure value in terms of relevant content.
As more time passes, the number of posts grows and everyone is racking up points this way.
With daily or weekly totals, the number still increase since users usually increase their use of a new tool over time, but the increase is not as obvious as cumulative totals.
There is also the possibility of deflation when it comes to one's value as a user or influencer.
When something is "new" the initial interest it draws is high but as time passes, that interest fades but as new users come on to the scene, that interest can be re-sparked.
It's a cycle, much like the business cycle.
So when making measurements of value, the constantly changing numbers of activity and users need to be figured into the measurements so rate of return on investments in social influence can be properly considered.