If you have just a few minutes each day (or most days) to commit to blogging on your company's website, there are many benefits to be reaped from it.
Even if you find that you may have difficulty doing it faithfully, maybe you have an employee who you can trust to blog on the business's behalf.
While some of the specifics of your blogging strategy may differ depending on what kind of business you are in, almost every business can find significant benefits in writing a blog.
Here are some of the simple benefits you can see with just a few minutes out of your day.
1.
Business Promotion - Let's start with the most obvious benefit to blogging.
It gives you a free platform to promote your business.
It may take a little time to build an audience, but when you have one, you can communicate directly with your customers at no cost other than taking a little time out of your day.
And who else deserves your time more than your customers? 2.
Connecting with Customers and Clients - While on the surface this sounds a bit like number one, this isn't directly about promoting your business.
When you blog, it is a fantastic opportunity to connect and build trust with your clients or future clients.
This may hinge a little on the editorial tone you want to take in the blog.
If you don't mind getting a little more conversational, maybe writing in first person, this personalizes your business and makes people feel that they are hearing from an actual human being from your company.
Connecting with customers on your blog can also be done by inviting comments on your blog.
That may come passively by what kind of content you write, but you can also directly invite your readers to share their thoughts.
3.
Growing Your Business Through Increased Exposure - Maybe you are happy with where you are at in your business, but most business men and women are constantly looking for ways to increase their bottom line.
If you are consistent with your blogging efforts, chances are you will be incrementally increasing exposure to your business through better search engine rankings.
There are many ways to add accompanying SEO strategies to your blogging to increase your exposure through search engines, but blogging is a great start.
4.
Customer Retention - One of the most important aspects to any business is not just growing your customer base, but keeping the ones you have.
If you don't have a significant amount of returning customers, you will most likely find it hard to sustain financial growth.
A corporate blog is an easy way to let your customers know why it is in their best interest to use your services or buy your products over and over again.
Remember, this is about the customer, so spell out what is in it for them!