One of the most important aspects of attracting people to try out, and continue using, any product is to give them a constant reminder that it exists and it is enjoyable.
If you have a website to attract people to, then this can provide a challenge.
People have to take the decision to visit a website, and this makes for a tough conundrum.
There are certain things that you can keep in people's affections simply by putting it in front of them - but whether it is by clicking a link or typing a URL, people have to decide to visit a website.
One of the best ways around this is to have a regular newsletter.
When a newsletter is sent to your inbox then, as long as you are interested in the subject matter, you are liable to open the email.
Once you have opened the email, you are likely to keep reading as long as the content is brief enough to be read in the time it takes to read a standard email.
However, if you want people to keep reading those newsletters, it is worth giving them a reason to do so.
Keeping the reason to open and read that newsletter in people's minds is your challenge - many people choose to do so by continually having special offers.
If each newsletter contains an order code that allows the individual to get money off a product, or tips to work on a specific problem, people will keep reading it - and if you include a link to your site, they are liable to continue visiting.
any human instincts hinge on one phrase that we have probably all used and have certainly all heard - "What's in it for me?".
This question is a powerful convincer.
So many people are reluctant to do something unless they know it will be somehow rewarded.
Indeed, most business training in this day and age for sales or customer service professionals is built around convincing the customer that there is a reason for them to do something - that they will benefit directly from doing it.
One of the major ways to attract people to a website is something that might be considered a "secondary layer".
That is to say, you are already promoting your site by requesting that people visit it.
Conscious of the fact that people might not want to do something just because you say so, you may benefit from adding a reason for them to want to.
This can be something as simple as offering a free eBook to everyone who fills in a form.
The importance of working to satisfy people's instincts is a factor that is often overlooked.
Of course you want people to be visiting your site on its merits but there is no harm whatsoever, and a lot of common sense, in backing this up with an appeal to their personal interest.
Countless people have taken a decision to cash in a freebie and have stayed on board when they realized that they liked the product on its own merits.
Playing the percentages - in this case, giving people more and more reasons to say "yes" - is sound business.