Any time a business changes managers, the customers should know.
Shifts in management affect the entire operations of the business, especially customer service.
If the previous manager had developed a poor reputation which could have turned away clients, then it's essential that customers know of the change.
The best way to let your shoppers know of new management is by using vinyl banners.
Bad Reputation, Improved Service There are some times when a business has a manager with a bad attitude.
Customers do not respond well to this, nor do employees.
This creates a negative energy in the store which turns away customers because employees are unhappy and service suffers.
When the new manager takes over, he/she should work hard to prove to both the staff and the client base that things are different.
Print a large vinyl banner to hang in front of the store which says "Under New Management.
" This will get the attention of leery customers and encourage them to give you another try.
It's best to be open and upfront with your past mistakes if you want to regain the trust and confidence of previous clients.
New Manager, Same Great Service The previous manager isn't always a tyrant, though.
If your manager had a great reputation and was well-loved by clients, some will be skeptical when he/she leaves, thinking that service may take a hit with a new manager that is unqualified.
In this case your custom banner should say "New Management, Same Great Service!" to let customers know that although the management has changed, they will receive the professional treatment and customer service they've come to expect from your business.
Make your new manager very visible to shoppers, so that they can see his/her qualifications.
New Ownership, Better Business Another scenario is when a business is purchased by another company, which often leads to an entirely-new or restructured staff.
Capitalize on the reputation and brand of the new company in your banner design, showing how the merge of the two companies produces a better business and a better shopping experience for the customer.
This may be because of a better-trained staff, a wider product selection, or even lower prices-it's important to show potential customers how the whole is better than the sum of its parts.
Make sure your new manager and his or her team is clearly connecting with your customers during the transition phase.
Customers who shop with you often want to know that their favorite store is still somewhere that is worth the money they spend.
previous post
next post