There are a lot of enticing chronicles, as of late, pertaining to the airline industry and Scandinavian Airlines is one that has had a rollercoaster of events. There is an attention-grabbing demonstration if an airline has the ability to stay up and running for multiple decades. Around the world, the airline industry is one of the most grueling and that is a straightforward justification.rnrnAlong with an array of stresses, you have to deal with very narrow profit margins. By and large, the aviation industry is really closely associated with and reliant upon the power of national and international economies. Airline business follows the business cycles in both boom and bust. Therefore with that said, let us review Scandinavian Airlines and gain knowledge of this distinctive company.rnrnTaking a quick look at the year, 2006, SAS had a revenue of 42 billion Swedish Krona, or SEK. During that year, they carried a total of just over 25 million passengers domestically and around the world. This one stat put the company on the top 10 list of airlines in Europe with a standing of #9. SAS attributes this success to smart mergers and acquisitions. Plus, they are a founding member of the Star Alliance Group which is an aviation consortium. SAS has used a strategy of joining forces with other airlines over the last 50 years which has definitely paid off for them. The key to success for all airlines is brand awareness and marketing just to name a few. Scandinavian Airlines created a tremendous coup in world wide brand awareness during the mid 1950s. One of the things that happened during this time was a maiden flight over the North Pole to the west coast of the US and a city now known as Los Angeles. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." Tokyo, Japan; Anchorage Alaska, and Copenhagen are among the destinations available on this route.rnrnIt's no secret that SAS has joined many smart alliances over the years. But let's not forget about code sharing agreements with non-alliance airlines. These code sharing agreements can easily be explained as a legal agreement between partnering airlines that is mutually beneficial. Passengers from each airline can fly on the other and the revenue is passed on to the parent company ticket holder. A few of the airlines committed to these agreements include United Airlines, Lufthansa and Austrian Airlines. Schedule integration is another benefit of this code sharing making catching that connection flight more seamless. rnrnScandinavian Airlines, or SAS, is an international airline with major hubs in Scandinavia and Europe. Being owned by three countries, as well as public stock possession, this is an attention grabbing example for a well-known airline. In the beginning stages, SAS revealed that the advancement of travel routes could turn out to be very rewarding. The airline had the ability to collect a large amount of public responsiveness when they made a courageous move to initiate new air routes.rnrnDue to predictions by the management in the company, a huge part of their accomplishments took place because of their predictions of the future, during the late 1900s.

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