"In 2008, Zhejiang, where children's clothing industry, in fact weave is better than expected, is three years, production and sales situation in the best year." Wuxing District, Huzhou City, Zhejiang Province, said Wang Zhili Town, weaving where children's clothing has been such a success, mainly because the weave where the domestic market over the years are mainly products are mainly mid-market positioning accuracy, the product a wide area. Through a complete industrial chain and function of a sound industrial clusters in the co-woven children's wear in the domestic market, where coverage reached 98%.

Be completed within 100 meters radius of supporting industries
At present, the weaving town has formed a children's clothing accessories from the surface design, printing, embroidery, buttons to the garment manufacturing a complete industrial chain, in the 100 meters can be done within a radius of supporting industries. Zhili head of a children's clothing, for example, if a customer fancy a new, from sampling to the mass production as long as 2 to 3 days.

Zhili Kids clusters to have the 5812 children's clothing company, registered trademarks, 414. Children's clothing products are mainly concentrated in the cowboy type, leisure classes, sports classes such as woven fabric products, fabric for the middle and low-made fabrics; main domestic middle and low market price of 50 yuan to 200 yuan between; most enterprises to adopt the way agents wholesale markets in major cities across the country sell their products.

   Shanghai today Tong Wang Fashion Co., Ltd. was among the first companies to enter children's clothing science and technology park, but also weave where one of the local large-scale children's wear. Tong Wong this brand is well-known brands in the secondary market, you talk about industry clusters in the enterprise, its brand, people think that industry clusters in the enterprise has the advantage of more efficient use of the whole industry chain, as opposed to not in industrial clusters in companies, the cost advantage even greater. Secondly, the use of weaving where children's clothing "brand" effect is conducive to rapid growth of our brand. In addition, with the weaving where the growing popularity of children's clothing, bidding agents for years is increasingly easier to weave. As long as the product is good, allows agents to earn money, someone would come to getting goods.

Focus on the development of corporate brand Bao Tuan
In the consolidation of domestic and low-end market, Zhili made the transition to upgrade to high-end market, the pace of march. It is understood that in order to weave town has created an innovation center for children's clothing for the operation of institutions of public service platform. Among them, design center, testing center, training center, exhibition center and information center for children's clothing enterprises to provide all kinds of special technical services. These measures vigorously promoted children's clothing companies from imitating zhili model to independent R & D-type shift from OEM, brand-name, no license to own brand of change to enhance the brand a step further forward.

Resolved upstream "problem", the lower reaches of the "problem" is also weaving where children's clothing must face an issue. Wang told reporters, children's clothing company has only to focus on brand management, joined forces, Bao Tuan development can become bigger and stronger. Weaving town government should be done: through the creation of industry alliances, cultivating an international brand, driven by big brands of small brands; improve enterprise capability of independent innovation, enhance industrial chain center of gravity; engage in more national events.

She also said that the main weaving where children's clothing sold in major wholesale markets in the country, the current main objective is to consolidate domestic and low-end market, and cater to the domestic second and third line cities, particularly those due to "Go West" and other residents of the reasons for Er Shi This substantial increase in the central and western urban and rural markets.

"Children's clothing to upgrade" The pace is not idle time
For weaving where the first half of 2009 children's clothing industry cluster development, Wang summed up in one sentence, weaving where children's clothing industry development trend of stable and a slight dip in a "more than three a flat" situation. "More than three" refers to the growing number of children's clothing business, production increased, the spring increase in product inventory, "a level" is the price stable.

Wang said that to achieve the "raising advantage, take the lead in development", and further cultivation, prosperity, and to enhance children's clothing industry, where weaving, weaving town has carried out mainly from 6 "to enhance children's clothing Year" activities:

First, the town government from time to time in organizing the media brand enterprises and focus group interviews, using traditional media combined with the modern media propaganda tool, to effectively ensure the weave where the continuity of children's clothing to enhance visibility. At the same time, the town government has also declared provincial famous trademark enterprise, brand-name products for enterprise reporting children's wear design patents to protect the enterprise toward a distant goal.
    Second, the weaving had sought through a variety of channels to increase the learning ability of enterprises to actively discuss the exchange of successful enterprises and business operation and management of ideas and excellent management, thereby enhancing the enterprise's core competitiveness.
    Third, the town government of quality children's clothing through training courses, the technical backbone for enterprise training, to enable the enterprises to improve quality awareness, resulting in a fundamental guarantee for product quality.
    Fourth, be prepared to weave where there is no room for complacency in the children's clothing company already has 98% market coverage, children's clothing enterprises to actively weave through the establishment of the city where Chinese children's wear to expand market share, and strive to build with children's products, mainly professional, multi-function, a one-stop modern business market.
    Fifth, we weave through the design competition where, selection of outstanding designers and other activities to develop their own excellent designer, weaving through the platform inside the building to enhance children's wear enterprises for independent innovation.
    Sixth, in the broad domestic market share at the same time, weaving where children's clothing through foreign trade and domestic trade pronged approach to look set on a broader international market.