THE BUSINESS CANVAS - on the Domestic and International front.

AMIRA FOODS Gurgaon in all its endeavours keeps the consumer in mind .Meeting the specific culinary requirements both locally and internationally with an ever wide portfolio of brands.
It is not only varying taste buds of individuals that matters to AMIRA FOODS ,but to meet the challenges of a growing market through a wider product base of the demanding markets.

In India AMIRA FOODS has established a network of over 122 distributers across over 24 states through General Trade,Modern Trade and HORECA.To meet the diverse market requirements ,the company's prime focus has been to understand the demographics and psychographics of the region and offer the ideal product mix for the best value.

Internationally the AMIRA brand is available in more than 20 countries worldwide, and growing more and more.

AMIRA is a force to reckon with and has made its presence in the quality conscious International Product mix mainly in the Ethnic Trade, Mainstream - Multiples and Foods Service . The product currently being marketed in the International market include Traditional Basmati, Extra Long Grain Basmati, Brown Basmati , Pakistani Basmati, Thai Jasmine and Sona Masoori from the South of India .

Besides rice, the International Product Mix also includes AMIRA Palm Oelin Oil from Malaysia which is primarily marketed in the Middle East and the African Continent.

AMIRA - AVENUES OF BUSINESS (DOMESTIC & INTERNATIONAL)

General Trade/Ethnic Trade - For the General Trade and the ethnic market s and grocery stores.

Modern Trade/Multiples - The Multiples play a major part in dynamic retail business.

HORECA/FOOD SERVICES - For Institution sales HORECA/FOOD SERVICES caters to Hotels, Restaurants and Caterers which encompass a host of star rated luxury hotels, clubs, fine restaurants, QSR's and high volume caterers.

The focus is to capture the potential market with a business approach that offers culinary deliverables to the industry.

AMIRA FOODS GURGAON €" SAFETY POLICY



At Amira Foods India Ltd., we see sound and responsible environmental, health and safety (EHS) management as an integral part of achieving our goal to grow the value of our food businesses for our shareowners. We aim to ensure that in the course of our business activities we not only minimize our impact on the environment; but also look after the health and safety interests of our employees; in addition to seeking opportunities to improve the local environment and the communities in which we operate.



AMIRA FOODS INDIA LIMITED
21st Milestone, Pataudi Road,
Harsaru District
Gurgaon- 123505,
Haryana, India
T: +91 124 2276472 -73 -74
F: +91 124 2276484
W: http://www.amirafoods.com