Society & Culture & Entertainment Writing

My Article Marketing Process, From Beginning to End II

The number three step is to write a Bio for your article.
For those of you who haven't been in Article-Marketing very long, a Bio is where you have an opportunity to tell about yourself, and then after you'd told about yourself, you have the opportunity to put a link to your site.
One thing that I see, a lot of times with people that write Bio's, is that it will look like something like this at the very bottom.
"Joe Shmoe is an expert Karate-chop person who has ninety-seven different titles, and has a big ego.
Period.
If you want to learn more from Joe, click here.
" That is a typical Bio.
And if you don't believe me, go read some articles online.
Now, that's a bad Bio.
And the reason that that's a bad Bio is that the person that was searching for information on Karate, has no interest in whether or not you have ninety-seven awards to your name.
The only thing that they were interested in, was whatever they were searching.
For example, they were looking for "Karate, definition of Green-Belt".
And they wanted to know what the definition of "Green Belt" was.
If the article did not answer whatever their question was, your Bio doesn't mean anything anyway.
And if the article did, they already know that you know what you're talking about.
You really don't need to hit them with that right up front.
What you should do, is the reverse.
For example, you've written your article.
Let's say your article is just on that: "Defining a green-belt in Karate.
"

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