Internet marketers who are interested in finding new ways to attract targeted traffic to their website should think about producing their own digital audio recordings. Creating a digital audio recording is a great way to offer extra value on your website, it also helps with personal branding.

Creating a basic, but good quality, audio recording is no longer a difficult or costly enterprise.

Sound Recording Software

If you are one of those lucky people who owns a Mac OSX for example, you already have all the equipment you need right on your computer! Simply open the Garageband program and off you go!

For Windows users, there is Sound Recorder, has been included as part of the Windows bundle going back to Windows 95, but you will need to use an external microphone to record your sound files.

External Microphone or Digital Audio Recorder

Actually, whatever audio recording software program you use, I would recommend investing in a good quality microphone or a portable digital audio recording device such as Roland's Edirol R-09. (Check my Edirol R-09 review.)

A portable digital audio recorder will give you much more flexibility as to where you make your recordings. Files can be uploaded from a digital audio recorder using Roland's Cakewalk "pyro Audio Creator LE" software.

Recording Your Audio Programme

Don't worry about producing a slick audio programme. A five-to-ten minute audio recording will be long enough. If you do not know what to talk about, simply record yourself reading some of your website content. Write a small introduction and conclusion suitable for an audio recording and tag them to the start and finish of the article.

You may find, as you read the article, that some parts of it sound strange or unnatural in a "spoken word" format. So, modify those parts of the article and make another recording.

Uploading To Your Website

Once you have produced your audio file you can easily upload it to the Internet via a free online service such as SoundCloud.com. (If you are in a hurry, you can record directly onto SoundCloud.) You can then copy some code from their site and paste it into an article on your website or blog to make your recording available to your site visitors.

Once you discover how easy it is to make your own audio recordings on your computer or with an Edirol R-09 or similar device, you may want to go to the next step and set up your own free podcasting service and publish it on iTunes.

Whatever you choose to do, making good quality digital audio recordings a part of your online marketing strategy makes sense and is easy to implement. You probably have most of the equipment you need at your fingertips already.