The concept of luxury living has long been driving the real estate industry. The whole buzz is about this and it has become a vital marketing principle. By promoting the posh localities and sophisticated urban aura, the property prices in premium locations have shot up like anything.

Then, there is the thrust of population creating pressure on land availability. The majority is keen on acquiring posh addresses. This has increased the cost of Noida real estate. However, with all this the question arises that does a location define luxury?

Does a confined one bedroom apartment with little or no facilities in Colaba, Mumbai or Central Delhi means luxury? Besides the connectivity and closeness to thriving market hubs and nearness to the residences of top bureaucrats, policy makers or B-town celebrities, such places have little value to offer to the consumer.

The painfully cramped up metros have a similar tale to tell. Their popularity for address value, a factor considerable only for the elite, is the only take away. The cost, even the rents are too exorbitant for most buyers and even a slight upgrade in living standard is either unavailable or out of reach.

Amid all this, would you consider a new construction in Noida that is well built, well planned, greener and with a better curb appeal but in further-fledged areas more luxurious? If the house with the address appeal is sold and a decent well provided apartment in a township is procured against it, the luxury factor would increase tremendously.

Conversely, for a family putting up in suburbs planning an upgrade in their living space, it will accrue little extra expense. By selling the present commodity they can easily afford something grander in terms of amenities and space.

So, if luxury is only defined as a premium address in a so called posh locality decided by the price alone, then only the uber-rich can enjoy the class. However, if you consider luxury to be a richer, grander feel to your living space in terms of space and surrounds, then Noida real estate and other suburbs la welcoming.

So, if you plan to make a purchase, subtract the adjectives out of the marketing brochure and decide. Luxury and sophistication truly lies in the eyes of beholder. They depend on individual perception and priorities. So what suits your idea of luxury, an impressive address or a decent and stylish house that fits all your necessities?