The things that make a website effective are generally lost on new website builders and those looking to make money online.
Many times I have watched someone agonize over making their site look perfect all the while missing key components and not understanding what to do once the website is finished.
I have created many simple one page websites hat have been more effective than massive sites that are nothing more than a ton of content no one would even want to begin weeding through.
One of the things that make a website effective is immediate value recognized by a site visitor.
These days web searchers have a very short attention span and if they are not immediately grabbed by the first few second on your site, off they go to find something else to read.
Before we ever even get a visitor we need to make sure our site is targeted towards the type of visitor we are looking to attract.
This will allow us to format and add the components necessary to make sure those targeted people can even find our website.
Then there is promotion.
This is where most people fail.
They create a site and sit back like some magical process happens that will bring throngs of people to read their work of art online.
It never happens and never will.
There is a complete series of website promotion that will help ensure people can find us as well as on going promotion to keep the traffic flow coming.
The nice thing about the things that make a website effective is the skill set required to make it work can be learned by anyone willing to put in the time.