Magento has become top Ecommerce platform choice for online retailers. Magento website development has preferred by small business enterprises for their online retail business. This cms is the most powerful shopping cart which has everything required for customization and growth. It is an open source platform built on Zend Framework which works with PHP and My Sql as database. It was formerly known as Varien and was developed and introduced by Magento Inc.

Magento web development India is getting popular day by day among web developers because they can easily get all the advance features what a shopping cart can have at one place. But with a lot of advantages, this platform has some disadvantages also. We will explain here both in details.

Advantages of Magento

1) Highly Professional Ecommerce Platform: this platform is the most flexible and highly professional. It provides four ecommerce solutions according to business size and budget.

a) Magento Community Edition: This Community Version is a boon for start up businesses which do not require advance features in initial level. It is the free version of magento. It does not provide any technical support. User can change its core code and can add functionalities by using connect with extensions.

b) Magento Go: Unlike the community edition, Magento Go is the paid version of magento and provides 24x7 technical supports. It is offered at $15 per month. Magento Go provides excellent features for minimal charges. It is good for small businesses which have around 100 products. This comes with strong SEO and marketing features. User can choose from thousands of templates. Its product and order management features are excellent. It supports multiple languages and currencies. Payment gateway can be integrated. Web developer can integrate social media also. Multiple shipping and checkout features are also available.

c) Magento Enterprise: This Enterprise is recommended for medium to big businesses. It comes with an SLA backend technical support. Apart from Magento Go features, Enterprise have some advance features like custom coupons, customer segmentation, targeted promotions, return management authorization, high scalability & security and many more. It is offered at around $1200 per month. This cost includes one product and one non production server license with Gold Level support. It is very specific to the needs of a customer and provides ecommerce solution for according to need. Users can upload more than 1000 products.

d) Magento Enterprise Premium: It is an expensive version and suitable for big houses only. It provides platinum level SLA support.

2) Large Community: Magento has large community of developers and its customers and it is growing day by day.

3) Free of Cost: Because Magento is an open source platform so it comes free for the people who want to develop their online store.

4) Rich Features: Magento has solution for almost every type of need for an online store. It supports multiple languages and currencies. Multiple payment options like Paypal Express, Standard and Website payment Pro. Payment gateway can also be integrated. It comes with strong SEO and promotional features. Customers can choose from various themes and templates. It has ‘Wishlist' feature. You can save product for future references and can share it with friends and family. It motivates social shopping.

Disadvantages of Magento

1) Hosting Environment: Magento is highly layered that is why it makes website heavy. User can experience slow loading process. So it is very essential to use good and reliable server. A large amount of space and memory is required for a better working magento website.

2) Complexity: Because of its complicated architecture, it is not easy for everyone to work on it. Only an experienced web development company can handle it.

3) Learning Curve: Developer has to know basic concepts of Oops, zend framework to work on it.