There is no argument that the major focus among most cruise lines is to provide the best onboard entertainment for the cruise goers.
The primary objective is for the passenger's time aboard the ship to be just as exciting as the ports of calls on their itinerary.
Because each of the cruise lines typically have the same on board activities, such as casinos, bars, shows, spa and lounges, the cruise lines are starting to get more imaginative with the activities they provide.
The more avant-guard their onboard activities, the easier it is to attract a new crowd of people.
A prime example of such ground breaking innovations is the Princess Cruise lines implementation of "Movie under the Stars".
Movie Under the Stars, is a stunning outdoor movie theater viewed on an enormous 300 square foot screen, with a 69k watt booming sound system.
This multimillion dollar theater system is located right above the pool area, which makes lounging poolside, or floating in the pool extra special.
Passengers are even able to make reservations on the many chaise lounges around the theater.
Just like the big screens along NY Times Square - the Princess theaters bright lights can be seen in the day or night-time.
In the Evening, special arrangements are made so that guest can lay on comfortably with cushions, blankets, cocktails and snacks while they are watching the night shows.
This theater does not only show movies, Princess Cruise passengers can enjoy family films, Monday night sports, award shows, and other entertainment.
As many as 7 features play throughout the day and evening.
Princess Cruise Lines "Movie Under the Stars "was so successful that it is put on every Grand Class Ship.
Movies Under the stars, is not Princess cruise lines only innovation, they can also take credit for the Personal Choice Dining, and Cruise Personalizer programs.