Employee retention is one of the biggest challenges confronted by organizations. The problem of lower retention rate is common not only with small enterprises but leading organizations are also affected by the same. Keeping all your employees satisfied and motivated is a daunting task that can be accomplished only when the employer knows what is going inside the heads of his employees. Sadly, reading peoples minds is simply not possible and IT companies in India need to adopt various strategies to persuade employees to stay with the present organization only.

Keep Employees Motivated

It goes without say that motivation is the biggest factor that keeps employees performing well at the work front. Since ages, employers have been offering bonuses to their employees to keep them motivated. For masses money is a motivation but there are exceptions too. Instead of focusing on bonuses, organizations should try to introduce other factors that help in keeping candidates happy and satisfied. Flexibility in vacations and regular celebrations at the office can greatly help in increasing the retention rate at top IT companies in India.

Hire Right Candidates

Hiring misfit candidates for IT jobs and then worrying over the lower retention rate is not right. If the retention rate of a particular organization is low, they must check if right candidates are being recruited or not. Though there is no fixed way to differentiate between right and wrong candidates but some of the measures that can help in a long run are mentioned below.

Appoint candidates who are located nearby the office premises.

Figure out if the person is really enthusiastic about his work.

Check if he or she possesses the right set of skills required to perform the task that would be assigned to him or her upon recruitment.

Find out if they possess basic characteristics like loyalty and consistency
Interact with Employees Regularly

Interacting with the employees at the time of exit interview only may not help in improving the employee retention ratio. If you really want best performers to stay with the organization, keep interacting with them at regular intervals. During such sessions, try to assess the behavior of candidates and figure out what problems are they facing presently.

Give them Some Challenging Tasks

Easy tasks might keep the lazy candidates happy but ambitious employees always find pleasure in working for challenging projects. To keep your employees satisfied, present them with challenging tasks every now and then. Such projects help candidates in upgrading their skills frequently.

today announced that Iota Partners, an instrumentation-driven consumer research consultancy, has joined SapientNitro to bolster the company's research, data and analytics practices. The Chicago-based boutique brings 20+ years of experience and innovation in research approaches that deepen understanding of consumer behavior in today's digital world.

The move is part of SapientNitro's continued focus on tapping into the opportunities of Big Data to help clients better understand the habits of their increasingly wired, rapidly evolving consumers. According to research firm IDC, the world's data is doubling every two years1, due largely to advancements in technology.

"Today, companies live in an era of unprecedented access to data," said Alan J. Herrick, president and CEO of Sapient. "Marketing, business and IT executives are grappling with how to increase the actionability of the troves of it at their disposal. At a time when more business investment is being directed toward customer-focused initiatives, it's critical that our clients better understand today's always on, ever changing consumer. As an evolved breed of brand storyteller, we'll leverage Iota's groundbreaking approaches and consumer insights to shape the stories we tell and connections we forge in powerful, new ways.