There are significant amounts of money to be made by marketing information products, or info products as they are known, online.
Why, you might ask? Well for a start, the products themselves are very easy to create and to distribute.
All you have to do is write about an area of which you are knowledgeable.
People are willing to pay good money for information and if you have an expertise in an area, you can put this to good use by creating an information product and selling it online.
The product itself does not take long to produce and, if the subject matter is currently on a very hot topic, you could start to earn income shortly after marketing the product.
People are always on the look out for information to help them solve a problem, educate them, entertain them or benefit them in some other way.
One of the main advantages of creating and promoting information products is that the actual cost of producing the product is very low.
Also, unlike other tangible products, the start up costs are very low and you do not need to carry any inventory.
Not only that, if you are only marketing downloadable information, once you have set yourself up and have automated the process, your website will be a sales machine working 24 hours a day, 7 days a week, be able to process payments and deliver the product to the customer by means of email or downloading direct.
By far the most popular information product online is the e-book which is basically information in an electronic format rather than a traditional paper book.
Some other popular information formats that are also used are web page audio files, podcasts, CDs and DVDs.
Now, how do you create a good information product that people will be willing to pay money for? The simple answer is that you can write about almost any subject under the sun that you have some knowledge of, or an interest in.
These could be for example: internet marketing, working from home, self employment, self development, gardening, dieting or anything you like.
Whatever it is, there is almost certain to be a market for it with people prepared to buy your product.
Not sure about what you want to write about? Try brainstorming and get ideas that you could write about that would be of interest to other people or look at online forums specializing in your subject areas for example.
Finally, in order to market your products, you will need to create a web site specifically for promoting that your product in your particular niche.
Of course, if you do not think that you can create your own product, you can always research what info product affiliate programs are out there.
Once you find a good one that is in an area or niche that interests you, just sign up and start promoting the product.