Have you ever thought why your video has got less views and visitors and another video of inferior quality has so much more? There are several reasons for this and it is worth your while to do some research to find out why this is happening.
You may have a boring looking flash screen: this introductory screen should be appealing to your viewer.
It is like a small ad that tells the viewer what they will be looking at.
It should intrigue the reader and compel them to take a look at the video.
The flash screen should attract the viewer's attention and make them curious about the video.
You will need a good tag line that will add curiosity and encourage them to watch the video to find out more.
A good tag line will ensure that your video will be found easily by the search engines.
Remember to include the play button.
This is a definite call to action as the button will inform your visitors that this is what they need to do.
A direct call for action like this will get your video played and seen by more people.
Also include a written call for action to your viewer telling them exactly what to do to take the next step after watching the video.
Always ensure your video has updated content.
It should solve a current problem for your market.
If the content is outdated and does not do this you will find that less people will view your video.
Everyone likes new information or a new way to solve a problem and your targeted visitors are no exception.
The video itself needs to have great content that will interest your visitors.
It is no good doing all the right things and creating a video that will not hold the visitor's attention.
Boring videos will not attract visitors and may turn them away from your website or blog.
Make sure the subject is relevant and interesting to your market.
The best way to spark interest is if you offer a solution to a problem your viewer has.
An example of this would be to save their time or instruct them as to how they can do something.
Be sure not to use too much hard sell in the video.
Do not explain too much on your video.
This will result in confusion for viewers and if you make the video too long they will lose interest.
A video should not last longer than 6 minutes.
It is rather like the famous elevator speech, you need to attract your potential customer in around 3 minutes.
Once you have analyzed your video you can tweak it and make it friendlier to your visitors.
Remember that if you are interested in your video then there is a good chance that you market will be interested too.
So make your video interesting and use these points to get your video seen by the targeted viewers in your market.