There is no denial of the very fact that every business today needs a website. Irrespective of whether their initial line of business is internet based or not, online presence allows businesses to facilitate customers, business partners along with helping the clients get the relevant information about companys business with ease.

However, the challenge to having a business website is not only about building a 7-8 pages website but its got everything to do with doing the whole deal right. One usually ends up asking a decent web design firm to do the job, the trick lies in making it unique, making it informative and making it braced with all the competent aspects to not only drive visitors but drive business from the same. This write-up briefs about few essentials that usual business websites miss and dont include in their online agenda, but the same can escalate their online presence to newer heights. Top website design companies suggest covering all these elements in a business website.

Social Media Integration
The social media crazy world out there is looking for your business on these in platforms. A majority of educated and informed audience is present on networking websites like Facebook, Twitter, LinkedIn etc. It makes a lot sense to have a social networking integration mechanism in place on your website so that a visitor to your site is able to broadcast information from your business website to his friends or followers. Professional web design firms suggest that business websites must integrate social networking onto their website especially for areas like news, press releases, photo galleries etc.

Newsletters
Newsletters are a great way to stay in touch with prospects, interested groups and individuals. They typically carry news, updates, and promotional messages to propagate content to subscribers. By having a newsletter subscription mechanism in place, a visitor who is interested in your company or getting updates from you can enlist himself in the mailing list. Several seo services india companies offer added services like email marketing to target your mailing list based on a wide range of criteria.

Web Syndication
Web Syndication enables visitors to extract information from a website to the program of their choice, without visiting your website. These feeds are accessed through RSS Readers, or e-mailers. Companies must consult their website development companies about RSS or Atom syndication for their business websites. Generally, top website design companies include this as an integral feature of their services.

The quest of building USP and repute company websites is addressed by seasoned website development companies. The need of having technically correct website in terms of right sitemap, xml structure, SEO etc. is addressed by professional companies that are equipped with seasoned staff and technological support to give professional websites an edge above others.