There are many different media channels that allow businesses to reach out to their customers, the most popular being social media, internet marketing, and television. However, while they can reach out to a wider audience, this may not be necessary for a variety of smaller businesses that only serve smaller markets. For these types of businesses, word of mouth is often more effective, which means a different approach needs to be taken to market the business. Rather than spend hundreds, or even thousands of dollars on internet and social media marketing, small businesses can take advantage of cheap poster printing. With strategic placement, the posters can be seen by hundreds of people in a day. When you consider that posters only cost about $15 to $40 to print, its a worthwhile investment. And you can even cut costs further with by ordering your cheap poster printing online.

There are basically two things that impact the cost of posters that you can manipulate to get cheap poster printing: the media and ink combination that is used, and the size of the actual poster. Some media allow the ink to be absorbed better without bleeding and can last for a long time. These are typically more expensive but you get a trade off in that you are getting higher quality materials in exchange for the extra that you pay. However, since most posters only last for a few weeks before being taken down, you can compromise a bit on the media being used. While making an impact is important, sometimes posters can be too large for their own good. It can be tempting to overspend on larger posters, but if you want cheap poster printing, it is best to print them in sizes that are appropriate for where you want to place them.

You can save even more money by designing your own poster. There are many cheap or even free publishing software available on the net you can use to create posters from home. Be sure to use quality images, not images copied from a website, and convert your final design to a PDF using a free converter such as PDF995.

Before having your posters professionally printed, research online printers to find the best cheap poster printing prices. Before committing do a little more research on the company: do they have customer reviews/comments on their site? What about reviews on Google Places or Facebook. If they check out go for it. Remember to discuss with your printer cheaper alternatives when it comes to the media you can print your posters on. Choosing to print everything professionally will ensure the you receive great quality posters. Compare between two or three professional printing services to determine the quality of the media they use, the cost to print your posters, and whatever trade offs you would be willing to make in terms of quality or cost.

Also, see if there are any value-added services you can take advantage of, like laminating if you need your posters for the long term or just want that extra impact. Some printing houses will provide basic editing services, as well as creative input that can help improve the end product and how it appears once it is printed.