Ezine publishing requires ample time, commitment, perseverance, and determination.
Thus, it is considered as one of the most time-consuming and tedious promotional tools.
However, it is still being utilized by millions of marketers today because it works! It is proven to strengthen your business relationship with your potential clients and increase your online revenue in the process.
1.
The first thing you need to do before you publish your ezine is to build and grow your email marketing list.
Remember, the more people you advertise to, the higher your chances of making a sale.
Utilize the tried and tested list building tools which include article marketing, forum posting, the use of squeeze page, and posting your opt-in forms on your content-based marketing tools.
Make sure that you attract only those people who are deeply interested with what you offer as these are the ones who are most likely to buy from you.
2.
Make your content highly targeted.
Your newsletters must contain information that are deemed useful and important to your potential readers.
Write about issues affecting your target niche, the pressing issues being faced by your target market, and offer solutions.
If you can consistently help your subscribers, you will easily build rapport and trust with them.
3.
Carefully plan the time interval when you send your newsletters.
You do not want to spam your subscribers as this can result to massive opt-out requests.
To prevent annoying your potential clients, send newsletters once a week.
4.
Promote your website.
Don't forget to embed your website's URL on every newsletter you send.
This will make it hassle-free and more enticing for your potential clients to visit your site should they require more information about your products and services.