We can notice that the smart phone is very common in our daily life. People always using their mobile phone no matter when and where. People like to use the smart phone to watch video, watch news, play games and so on. With the development of smart phone, mobile apps develop faster and faster. Therefore, the competition of apps become fiercer and fiercer because there are more than one million apps in the App Store. All the app developers need to know to use aso services to improve app store rankings. ASO is the process of optimizing mobile apps to rank higher in an app store's search results.

The first step to improve apps ranking is how to make apps could be easily found in app store. There are some factors can affect your apps' ranking. The first one is app icon. Creating a good icons is very important. Having a great app icon that stands out doesn't mean you'll get tons of download or that your app is great, but it sure will help get users to explore your app in more depth, read your app description and check out your app screenshots. App users could be attracted by the appealing icons. If your app ranking could be increased your app download could be improved finally.

 After your icon, the first thing your potential users will see is your app title. It is important you make best use of the 255 character limit for the App Name field. The app name should be in line with your brand or app's offering. Look for names that state what your app does and are easy to spell and pronounce. There are two places where your app name will be displayed. One is iTunes Connect, the name that will be displayed in the App Store. Another is Bundle Display Name, the name that will appear under your app icon on the phone. Try fitting in at least one keyword in the title that is a highly searched term.

One important aspect of how to find your app is the category. Categories allow users to browse through a collection of apps. Make sure to carefully choose a category that best fits the main function of your app. The primary category should be the more accurate description of the app but secondary category maximizes the chance of app discoverability.

Besides that, your app description is one of the determining factor of whether your app can be found in app store. Consider your app description the biggest chance to really sell your service. For that reason, it's important to create a well-written, informative blurb about your app that lets users know why they should download it and how it will benefit them. Make sure to put the most valuable information right up front where it can't be missed. You'd better repeat your search term and similar phrases in the game's description.

You can know how to make your app more attractive in app store after reading this article. Apps ranking will be increased if apps could be easily found in app store. You can search detailed information of app store optimization on our website. We will provide you with the professional service.