The most important benefits of blogging are the immense presence and visibility they create on the internet.
It also helps to generate traffic and leads to your website.
Search engines like Google, Yahoo and Bing love blog posts if they are regularly updated with quality contents.
You can employ search engine optimization or SEO as a technique in your blog to bring it higher in Page rank on the search engine rankings.
Blogs are basically another form of websites where you can make entries or posts and are updated in a chronicled manner.
The posts are dated and will be stamped with your name if you are the only author named in the blog.
Blogs helps build communities because anyone can comment on your posts.
You may restrict your users to register with you first before they can even post their remarks and you may want to approve it before it can be published to prevent any spamming.
Blogging today is not what it is use to be when it was first started.
Today, blogging is not only a form of platform to be engaged with your visitors or customers but business owners are tapping it as a marketing tool to promote their products.
Besides it helps to build and strengthening your marketing network efforts, yours constant engaging with your readers would help in your prospecting new prospects and selling them your products and services.
Also if you have quality contents in your posting, it will surely attracts other experts in your field who would spent some of their time to leave comments on to your posts, thus adding to the information value and credibility of your blog.
Blogs can be tapped with other Internet marketing methods such as article marketing, email marketing to bring in the traffic to generate more leads for your business.