The essential thing about marketing is returns.
Many people in the marketing industry get lost in the business of selling, in the graphics, colors and sales message.
However marketing is simply a mathematical matter.
How much have we spent and how much have we earned.
This fundamental is lost on people as they advertise their business to build brand awareness and such folly.
The plain fact of the matter is a marketing budget is an investment that must yield a return.
The Internet affords us, as ordinary people, a marketing opportunity from home.
You can literally advertise your way to wealth...
literally! The latest Google innovation of pay per click makes it child's play.
Unlike traditional advertising mediums where you pay no matter if somebody see's your sales message and marketing materials or not.
With pay per click you only pay (and very little too only a few cents) only when your ad is clicked.
It is a Utopian environment for those marketers interested in spending a dollar to make $2 Interestingly, it is also automated.
Once your ad is working, once the sales are converting there is nothing more to do.
Just sit back and collect your income.
Of course, most marketers will not stop there.
They will develop their business and market many and varied products to really start creating wealth and compounding their earnings because of this time leveraged element of marketing online.
The hardest part is finding good, solid products.
Ordinary people like you and me rarely have available those attractive desirable products to sell.