To some companies, blogging is such an effective marketing tool because they've seen how blogs have changed their way of communicating with their clients and potential customers.
This may be true to some but not to all.
Some large, small and solo businesses benefit from it because they've known their purpose of creating blogs from the start.
You may check on the following facts before establishing your own website.
You want to inform.
Providing information is the secret of blogging.
Not to relay sales messages regarding your products and services.
Valuable and interesting contents are vital.
Nobody will read your posts if it only contains sales notes.
Supplying your readers with great context will serve as your sales tools.
You want to interact.
Relationship building is essential for blogging to succeed as your marketing device.
If you want to always take control of the conversation then this marketing tool is not for you.
You are confirmed to maintain your blogging activity.
Comments from readers do not appear as soon as you begin to write your post.
Before creating your website you should have a solid commitment and a regular posting schedule.
If you cannot do it by yourself but are still decided to maintain your blog, you can always hire someone to do the usual posting for you.
You have something to say.
This may be simple but this is the basic question that you should ask yourself before you proceed writing your post - Do I have something to say? Thinking what you should write and what it will talk about will serve as your tracker to provide more essential and focused contexts on that specific topic.