Because we live in a "me first" society, it is not surprising
that most marketing campaigns are based on the "me"
mentality. How could they be otherwise, when most
people go into business solely for their own objectives
without a care for what may happen to the people they are
attempting to help. Most marketers forget that their
success is dependent on helping thousands, perhaps
millions of other people get what they want.

Words are very powerful. They are our primary source of
communication. Nowhere else does this statement ring
true than in the area of copywriting. Copywriting holds the
key to all of your customers and potential customers'
buying decisions. Great copywriting is skillfully using the
right words, at the right time, with the right audience.

Marketing and copywriting go hand-in-hand. Your
copywriting is the message, and marketing is the means
through which you deliver that message. In fact the sole
purpose of your copywriting is to persuade your reader,
listener, or viewer to act -- for example, to buy a product
or service. So your copywriting holds the power to
intrigue your customers or send them packing. And your
ticket to wealth is guaranteed if you learn how to master
copywriting using words that trigger the right emotions "
for words are the deciding factor in most of our decisions.

Don't believe me? I know two sisters who were once very
close as children. During an argument, one sister
carelessly said some things that were quite frankly, hurtful
and belittling to the other. Because of these impulsive
words spoken in anger, the sisters have not spoken to
each other in years.

Your job as marketer and copywriter is to learn how to
create persuasive promotional text, and craft words in
such a way that your promotional text persuades readers
to buy from you. I cannot over emphasize the importance
of this skill " or the difficulty most marketers have in
acquiring it. Words sell! Words persuade people! And it is
persuasive copy that sells the most.

For your promotional copy to create massive profit, it must
touch the anxious nerves (as well as excite the deepest
hopes and wants) of real people -- people who are
complicated, irrational, and unpredictable.

Your copywriting must pitch the perfect message to the
right target market, and convince them to take action (i.e.
purchase from you; to contact you faster; to buy again).

Motivating them and compelling them to act is what your
copy must do. Your copywriting must reach out and
touch, and move people who need you.

Writing persuasive copy, therefore, is an art form. And if
you are using content on your website (called content
writing), then you must strive for that perfect balance
between writing copy that creates human interest and
loyalty, and at the same time, striving for search engine
optimization. That means you must create a perfect
balance between writing interesting, informative content,
and keyword density for the search engines.

Wealth is indeed possible through copywriting when it is
convincing, persuasive, and creating sales.