The greeting card industry has always been bolstered by trends that come and go, which has largely been the reason behind the industrys relatively strong sales, which have remained stable through the years. The advent of the customized greeting card however, is slowly changing all that. Providers of photo greeting cards and other custom-made cards have grown in number all over the world, providing services such as personalized greeting cards, which can be delivered to their recipients for a small fee. So what are the factors behind this trend of custom-made greeting cards?

For starters, its relatively easy for just about anyone with a creative streak to get into the world of customized greeting cards. Young companies who are willing to innovate and make a greeting card thats custom-made are more likely to find success, at least when compared to larger and established greeting card companies. Its no secret that these companies, due to their rigidity and belief in the traditional method of creating greeting cards, have a significantly harder time when making changes with their greeting cards. Its not unheard of for cards from 2001, to be recycled in 2011. After all, when something works, why fix it right?

Although big companies boast of having more experience in the greeting cards industry, its harder for them to go beyond their strict policies and structured bureaucracies, which can definitely get in the way of new innovations. The largest greeting card companies are often a part of multinational corporations, who have absolutely nothing to do with the greeting card industry itself. Smaller companies on the other hand, are more flexible, and are less likely to fall into such scenarios, wherein their options are limited to ventures geared towards making a profit.

Small companies have recently surged in popularity amongst customers who are now more discerning than ever. The days of cookie cutter greeting cards are waning; with customize greeting cards now being highly sought after. Among the most popular greeting card options are printable greeting cards, which are widely available on the Internet. For a relatively small fee, customers can download these card designs, which can be personalized according to their liking. Whether its by adding witty lines, graphics, or personal photographers, becoming a graphic designer has now been easier than ever. Indeed, the advent of the Internet has indeed changed the face of the greeting card industry, as well as the behavior of customers.