When writing a sales page, squeeze page, or persuasive email, you're desired result is, of course, the click-through.
When writing an article, blog post, etc.
your desired result is...
yep, the same thing, getting the reader to perform the desired action.
In other words, most everyone writing content for online publication wants the same thing, getting the reader to become a buyer.
So, what's the best way to accomplish this feat? Learn to write persuasively! Writing your online content using persuasive techniques will get you more clicks on your offering, it's as simple as that.
Use the power of persuasion in your writing is not difficult.
You just write using simple, easy to understand words (don't try to impress with your writing) in a clear concise way.
Explain your position on the subject using logic, and appealing to your readers emotions, resulting in aconvincing, and (hopefully) even compelling argument.
You want the reader to believe your position on the topic is the only correct conclusion to come to.
You also want the reader to realize your product or service, or email sign-up (offer them a solution for signing up) is the best solution to his/her problem.
Persuasive writing can turn a dismal CTR (click through rate) into something to be proud of! Writing persuasively is an art anyone can master.
Your words have power! The power to turn a uninterested "tire-kicker" into a buyer.
Use your words to inspire, influence, convince, and then compel your reader to take action...
the action you have set before them! Use the power of persuasion, and write to sell not just to tell!