A writing services business brings you a great part-time or full time income.
However, it takes consistent marketing to deliver a great, and constantly increasing, income.
If marketing seems scary, here's how to make it fun, and profitable.
Here are four essentials for profitable marketing.
1.
The More Marketing You Do, the Better: Everything Is Cumulative Marketing your writing services business isn't a "do it once and forget it" thing.
It needs to be constant.
There's a reason companies big and small advertise -- it's to get and keep clients.
Once you've completed a project for a client, even if the client loves the work you did, there's no guarantee that he will recall your name six months or two years from now when he's looking for a writer.
Therefore, you need to market consistently, not only to attract new clients, but also to stay in touch with current and former clients.
I market every day, and so does every other professional writer who's booked solid.
Marketing is a must, and it's cumulative.
2.
Enjoying Marketing: Make It Fun I hated marketing my writing services for many years, until I realized that if I could market for others, I could do it for myself.
The key was ensuring that I only did the kinds of marketing I enjoyed.
You can do this too.
Choose one marketing method a month, and do it for the entire month, but make it something that's fun for you.
Blogging and social media marketing are fun for me, so I often choose these forms of marketing.
You may prefer advertising or creating press campaigns.
3.
The Four P's of Marketing, Applied to Your Business When you say "marketing" many writers assume that that means "promotion.
" While that's true, there's more to marketing than promotion.
Use all the basics of the marketing mix, the "4Ps" of Product, Price, Promotion and Place, in your marketing.
That is, think about the products you provide (offer services your buyers need and want), assess your pricing periodically, and target different locations with your products.
4.
Be Your Own R&D Department Large companies have Research and Development (R&D) departments, and you should too.
Don't get stuck in a rut.
Study new forms of writing, and develop new writing services you can offer.
When you spend time researching what buyers of your writing need, and then develop services and products to meet those needs, you'll never run out of marketing opportunities.