Here are some key elements to keep in mind: It's more about serving than selling.
Be a leader, not a sales person.
Let customers know that you will be there to provide solutions and help.
Be a problem solver ! Its your attitude towards others that makes you attractive, not your sales pitch.
Benefits:
- Attract qualified leads
- People start to shop before they are willing to buy
- Identify frustration associated with shopping
It is where you provide a customer or potential customer with value about a product before their willing to buy it.
Lets look at an off-line example.
You lease a store front which sells lady's shoe.
Slowly potential customers walk into and start browsing you selections on display.
To make the situation better, the stare is brightly lit, will arranged in layout giving the customer or prospect a nice atmosphere to shop in.
The so called sales reps aren't approaching anybody and if so, don't try to sell, rather they are of service to the customer providing requested information about a product.
These sales reps are not trying to push a product.
This is an example of attraction marketing.
People today don't want to be pushed into a sale.
They want to make their own decisions.
A online marketer will do better providing the potential customer with value rather than trying to force a sale.
Remember, people do business with people, not companies.