Not all marketers have huge budget to spend for their advertising cost.
Good thing, article marketing was introduced, as it is not only free, it is also proven effective in generating traffic for websites.
Anyone who uses it and does the process right stands great chances of dominating the online arena without burning their pockets.
1.
Know your audience.
This is one of the best things that you can do to make sure that your content will be highly targeted to the needs and demands of your potential clients.
Spend some time and get to know these people on a deeper level by constantly socializing with them on relevant blogs and forums.
Be very sensitive when they start complaining about some things and jot down their most frequent questions.
These are the best articles topics to write about so you can easily give your readers what they truly want.
2.
Write about your products and services.
When choosing the topics to write about, make sure that you go with those that are closely related to your offerings so you can easily pitch in your offerings at the end of your articles.
For instance, if you are selling weight loss supplements, you can talk about weight gain and present your products as solution on your resource box.
3.
Use effective titles.
Boost your open rate by using titles that can easily grab the attention of online users.
Ensure that your titles can highlight the benefits that your content can offer to attract more people to take a closer look at your content.
It is also important that you incorporate popular keywords on your headline so your articles will fare well on relevant searches.
4.
Widely distribute your articles.
Aside from submitting your articles to directories, you may also syndicate them through RSS feeds so you can send them to all interested parties.
If you are publishing your ezine, use your articles as content for your newsletters.
You may also opt to compile them together to create an eBook that you can use as your viral marketing tool.
5.
Be straightforward.
Avoid using long-winding sentences and lengthy introductions when writing your articles if you don't want to lose the interest of your readers.
Say what you mean, deliver your information upfront, and get straight to the point.
Remember, your readers have short attention span and you cannot afford to waste any of their time.