In our entire history, there have been times when the economy suddenly crashed down on itself, by its own weight.
It is at these times that we see the real weaknesses of the economy.
Consumer demands change periodically.
It is at these critical points in time that men who are positioned well benefit the most from the changing trends.
For example, Henry Ford was perfectly positioned at the start of the automobile boom.
As a result, he became one of the most powerful men in the world, able to command millions in capital and the respect of those who have benefited from his work.
During and shortly after the Great Depression, some names emerged - names such as General Electric, Chrysler, Boeing, Westinghouse, General Motor, and General Foods (which makes Kool Aid and Tang).
They proved that no economic recession can hinder well-positioned companies from growing.
Also, they pointed out some of the best industries you can be part of, which are recession-proof: the transport machinery industry, the home appliances and electronics industry, and the food industry.
As innovation comes, these companies keep their leadership because of their powerful position as pioneers in their respective industries.
Given the fact that these large companies are having a hard time in the current recession, what would make an ordinary person fare any better? Well, a person can keep full control over his own endeavors.
No corporate ladder to scale when processing information - only the decision-maker is involved.
This allows for lightning-fast developments necessary to cope up with the speeding change and innovation in the market.
This is the advantage major dot com and other computer-related companies have over traditional companies - that's why they became so big so fast.
Also, they had the advantage of the trend - information is the product in demand right now, and they provided it - or provided the means to acquire it with the least amount of effort and expense.
This is a trend coming to an end though - as the market becomes saturated, potential profits decline.
It would take a lot of work to become a major player in this arena.
So, you would benefit more if you focus on the other trend - the Baby Boomer trend.
According to Paul Zane Pilzer, a renowned economist, they will be spending a trillion dollars on staying young and healthy.
That's a lot of money, and there are very few power players in the health and wellness industry.
Also, those power players are offering the best opportunities to more people as they adapt new marketing and distribution methods.
How's that for innovation? In the end, the choice is yours to make - trends come and go.
Will you take advantage of it while it's still hot?