In a business, the credibility determines the success or failure. What is credibility? It is defined as the extent to which someone or something is considered trustworthy and believable. Putting up efforts to maintain and establish credibility must be ongoing.

Why is credibility important?
Visitors interested in buying products, solutions and services etc. will be inclined when they can verify the credibility of your website. This in-turn will increase your customers and automatically a rise in your income.

Factors helping you convey trust online:

1. Developing honest dealings:
Staying truthful about your offers to everyone you come in contact with to create credibility. Avoiding the truth or having hidden agendas on your website about your offerings is same as lying.

2. Verified claims and promises:
Everything you are presenting on your professional website, all the terms and conditions along with promises are to be fulfilled. When you do so, a sense of trust and reliability will develop with your customer. If you get to face circumstances that make you fail to fulfill the promises you made to the customer, you should carry out the immediate action to alternate them, to maintain the credibility.

3. Minimizing the number of Ads on your Website:
So many ads on a web page means that it is merely made up for advertisement and is another way to bring up viewers indirectly. More ads will make your customers navigate elsewhere and thus untruthfulness.

4. Standing by your convictions:
As you professionalize, you present your customers with certain ideals and goals. You should be sticking around with the claims and offers you make even if it is not convenient.

5. Updated and real content:
If you have a website with a content that is frequently updated and renewed, it will make people visiting more and make them believe that it is real and not a fake website.

6. Transparency of your website:
Your business website design should be a mirror image of your real self and should not reveal fakes. Even a little fake can cause an audience to lose trust in you. Suppose if there comes a problem unintentionally, and your customers have to face it, they wont wait much to give you time to figure out the solution.

7. Website performance:
Web site performance matters a lot while creating credibility. It not only deals with the traffic on your website but also the respect that the audience and customers receive from you.

8. Confidentiality concerns:
Most of your customers will be concerned about their space and dealings. You are the one who has to take care of the customers trust and take excellent care of their confidential concerns. This in-turn makes the customer more attracted towards your website because of a sense of credibility they got from you.

9. Using social media:
Using social media can help you a lot by boosting the traffic on your website but you have to be honest about your representatives and links you make with social media sites like Facebook, Twitter, Google, LinkedIn etc. Being honest while presenting the real content from your own website is important.

10. Verifying claims and promoting visitor testimonials:
To create a sense of reliability of your visitor towards you and your website, you have to read out your feedback and carry out improvements about it. Plus what others say about your works is 10x more important than what you think about yourself. Carrying out discussions related to problems the visitors are facing and appreciating the kind trust and concern they show you is important. Updating the website with real testimonials for a truthful representation is a necessity.

Credibility matters:
While becoming professional, to earn the status of a consistent provider, you have to show up and prove your skills, expertise yourself to make visitors trust you and visit your website more often.