There is a new product currently 'setting the heather on fire' in the UK at the moment called, 'Eye Secrets".
The promotion has really taken off, with the products being tested and given the unanimous approval of the media over the past few days.
Eye Secrets, has been featured on the popular ITV shows; 'This Morning', 'The Lorraine Kelly Show', 'Daybreak' and 'Loose Women' to name but a few.
The small range of products has also caught the attention and imagination of the national press too.
So far it has been featured in The Daily Mail and Metro with the story also set to appear in The Sun, The Express, OK, Hello and Love it magazines.
So what exactly is Eye Secrets' 'secret' and does it earn the plaudits that it is earning? Well, it is a beauty care product range that apparently can improve the appearance of the eyes, giving a fresher and more youthful look.
The Daily Mail went as far as to call it, "The £30 eyelift that can strip away the years".
With PR like that, we may see a buying frenzy such as the one recently when a national newspaper proclaimed that Boots No7 anti-aging cream to be one that actually worked.
Within days stocks were cleared out in the high street as women of all ages descended on stores intent of turning back time.
With appearances in the aforementioned TV programmes and newspapers, it is pretty much certain that we will see this same scenario once again.
The beauty of targeted marketing! The Eye Secrets range consists of three core products; 'Eye Secrets eyelid lifter', 'Eyelid Tightener' and Eyelash Accelerator.
They remove the need for risky and painful surgery, conveniently and cost effectively.
With the Eye Secrets eyelid lifter, it is a temporary, painless and easy measure of lifting the eyelid area, giving a wider-eye look and making you look younger and more radiant.
Eye Secrets eyelid lifter is completely hypoallergenic and totally safe for all to use.
'Eye Secrets eyelid and under eye tightener' can be used every day and lasts between 8-12 hours, it can also be worn underneath make up.
It is excellent for anyone suffering with sensitive skin.
'Eye Secrets lid tightener' can even be used to reduce lines around the lips.
Long-term use of the product could result in a 46% decrease in wrinkles around the eye, according to clinical studies.
This provides a serious (and safer) alternative to a surgical eye lift.
The third product from the Eye Secrets range is,'Eyelash Accelerator'.
'Eyelash Accelerator' can provide the wearer with fuller, thicker and healthier looking lashes, with a once-a-day application.
If you are suffering from thin, sparse, almost invisible eyelashes, then this is one product that can definitely benefit you.
Eye Secrets eyelash accelerator is ophthalmologist-tested and made of very safe, nourishing ingredients that, when used frequently, can give a 72% improvement in the appearance of eyelashes within just 21 days.
One thing is for sure, with the exposure that this range is currently enjoying in the media - and with more to come - Eye Secrets is about to become a global household name.
Especially when it appears that Catwalk models and celebrities such as Demi Moore and Jennifer Aniston are said to be fans of the products.
But Hey! If it's natural and it works, then it's got my approval too!