Business & Finance Electronic Commerce

Generating Traffic: The Effective Structure of a Squeeze Page

Breeding Web Traffic to a site is very significant. Web visitors must

have a glimpse on the business to have the chance of getting

customers. Traffic Exchange programs work very well in producing huge

target traffic to a site. The next very significant thing is how to

capture the interest of these web visitors. They must be directed to a

page that would fascinate them and lead them to know more about the

business. Such page is a Squeeze Page; and knowing its structure would

give a better understanding on how it could work very well once

traffic is directed to it.

Consider that the traffic will be driven to a squeeze page, and not to

the site itself. To begin, it already has options on how to set it up.

A squeeze page could be an opt-in form for a newsletter, or a simple

sales page. Whatever it is, the page must have something like a one-

time special offer that will surely oblige the viewers to take part

of; whether it is to buy or subscribe.

When the web visitor decides to know more about the business, the

squeeze page must be structured to have a link redirecting them to an

acknowledgment or thank you page. In this page, up-selling can be

done. More details about the business, product, or service can be

stated. A smart way in doing this could be incorporating ads

associated with the products or affiliate products. This must also

appear like a one-time offer.

The squeeze page can already be a tool to let the visitors opt-in and

leave their contact details for a mailing list. On the other hand,

this can also be done in the thank you page. This is very important as

the future connections with the potential customers will rely on it.

This serves as a permission to contact them in the future and send

more details about the business; and could end in more revenue.

Furthermore, there are some things that can be included in a

newsletter to have higher chances of generating revenue. One is to

sell advertisement space; the more subscribers there are the more

possibility of giving a higher cost for a page. Conversely, ad space

must be tracked so the advertisers will surely have enough attention

from viewers and opportunity to get sales. Another thing that can be

done through newsletters is introducing products as an affiliate. The

links to reach the affiliates could be embedded in it. However, the

best thing to do is to sell one's own products to the subscribers.

In the end, not all of the things that can be included in a newsletter

must be sent at one time. Planning the content is best so the

potential customers will not be bombarded with information that might

lead them to send the future emails to trash. These pointers can be

considered when making a squeeze page so that when traffic arrives, it

will work well. This is especially when engaged with a Traffic

Exchange program. As huge target traffic are led to the page, it must

have a certain structure to have higher chances of generating revenue.

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