Marketing consultants can do many things to help a business. Their focus is primarily on increasing sales and improving your bottom line through promotion and advertising. But there are many ways to achieve this. One of the least common is by utilising colour in your physical facility, for your logo and on your promotional products.

Colour is used to elicit a response in customers. The effect is subliminal to them, but you will notice the results in your bottom line.

Orange

According to marketing consultants, orange is the hue that enhances a person's sense of humour and the ability to learn.

It also represents affordable value and can be utilised as an indicator of a product's low price. If you have several different lines of a particular product which are based on price, then the cheapest ones should be packaged in orange.

Another association with orange is safety, making it a favourite colour of blue collar workers. Think of the hue most commonly found on safety vests for construction workers and life vests in water vessels.

For any business concerned with education, low priced products or services, or safety, orange is a great shade to include on your promotional items.

Pink

Light, not bright, shades of pink are known for their soothing effect, according to most marketing consultants. People whose favourite colour is pink are said to have a dependent personality and do best with structure in their lives.

Pink is also utilised as a way to stimulate a customer's sweet tooth. Pastry shops should always be painted in rosy hues. The same could apply to a website that peddles sweets.

One way every business can use the colour pink is in light bulbs. The reception area, the boardroom, the production facility - all can benefit from the soothing effect of soft pink light.

Green

Many people will think of institutions when they imagine walls painted a light shade of green. That is no coincidence. Green is easy to perceive and promotes quiet, relaxation, compassion, comfort, and neutrality, or at least the soft tones of this colour do. Earthier shades such as moss or sage are less acceptable while brighter shades like grass tend to signal renewal.

Then there is the colour of money. When used in promotional materials, green signifies the quality and value of your brand. In today's world, it can also denote that a company is eco-friendly. All of these are positive messages sent by the colour green.

The next time you change your company's logo, brand, or product packaging, consider how the colour you choose makes a difference, at least according to marketing consultants. Every small change you make can make a large difference in your bottom line.