Your new business is up and running and you have told all your friends and family about it but how do you let everyone else know? Advertising is the most obvious choice but with such a wide range of advertising options which ones are the most cost effective and have the most impact? Here are some of the options you can choose:

Print Media

This advertising covers any kind of printed material such as a newspaper, industry newsletter or magazine. Newspapers tend to be the default choice for this type of advertising as their readership figures seem impressive, however their lifecycle is approximately 24 hours. An industry newsletter may provide better results as you are advertising directly to your target market and as these are usually monthly the document may be read several times over that period. Magazines are very expensive to advertise in, however their lifecycle can, in some instances, be years.

Online

Online advertising is proving to be a very popular option using various social media websites in conjunction with paid advertising such as Adwords. Using social networking sites is a great idea if you have the time and inclination. It's a cost effective method of getting your message out to people and building your online community.

Vehicle

One of your best marketing tools is your vehicle. We all notice sign written cars particularly those entirely covered with artwork. The downside of this type of paid vehicle advertising is the initial expense and the lack of portability. You may have spent a large amount of money having your vehicle sign written and six months later find it does not suit your business purposes meaning you either have to pay to have your new vehicle sign written or keep your unsuitable one. A cheaper and more flexible option is customised number plate frames. These little surrounds have a great impact and are noticed by not only foot traffic but by drivers passing. You'll be surprised how much impact this type of paid vehicle advertising can have.

Sponsorship

Often overlooked as an advertising option, sponsorship offers a great deal of potential in the form of exposure for your business, especially if it is new, and gives you the opportunity to leverage the 'feel good' factor. Choose something that fits with your business or industry, and also that you personally have an affinity with to ensure you maximise the benefits to be gained. Sponsorship does not always require a monetary consideration; you could offer goods or services in return for recognition.