Discover and Create Your Message You Want to Share with the World The Medium is the Message.
"The electric light is pure information.
It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name.
This fact, characteristic of all media, means that the "content" of any medium is always another medium.
The content of writing is speech, just as the written word is the content of print..
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If it is asked, "What is the content of speech?," it is necessary to say, "It is an actual process of thought, which is in itself non-verbal.
" An abstract painting represents direct manifestation of creative thought processes" Understanding Media Marshall Mcluhan Mmmmm..
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the first time that I read this quote, I didn't have a clue what it meant! Yesterday, as I sat on the train on my way back from Brighton I picked up my iPhone and clicked on the guardian online icon.
I was of course shocked to see the headline "Israeli attack on Gaza flotilla sparks international outrage".
As I read the article I noticed tweets sent in from individual observers and organisations expressing different points of view and as I watched the you tube video shot on one of the vessels from the flotilla I realised the speed with which messages now spread around the globe.
I was watching the news from the Middle East unfolding on my iPhone sitting on a train in the middle of Sussex.
I also realised that those people sending the tweets or posting videos on you tube could be small businesses or coaches trainers and consultants like you and I.
We too can deliver an instant "real time" message to our target audience, and as it becomes so much easier and quicker to share your message with the world it's really important to have something to say! So I thought it may be useful to break down Mcluhan's ideas into this simple 5 step process that I'm going to share with you now, to organise your thought processes and create a message from your own specific point of view: Step 1: Unblock your internal censor "Yet he dismisses without notice his thought, because it is his.
In every work of genius we recognise our own rejected thoughts; they come back to us with a certain alienated majesty.
" Ralph Waldo Emerson.
Ask the question " What is my message to the world?" Use the pomodoro technique and set a timer for 25 minutes then write (or type) without pausing for 25 minutes.
Ignore the temptation to edit or correct spelling, grammar, punctuation etc..
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just keep on going until the timer indicates that you have completed your 25 minutes.
This is simply a way to tap into your creative mind and to get into the flow.
What happens when you say the words out loud as you type them down? Step 2: Make a Mind Map of the Key Themes or ideas Make the central idea in your mind map "My message to the world" and write down the ideas that you have on what your message may be and start to get them down on paper.
Step 3: Experiment with Different Media Start to Record Your Spoken and Visual Sense Impressions.
You can record what you have to say on a dictaphone or on an iPhone which has a special recording device.
Notice which senses you use the most to present your message.
Next you can get a flip video camera and experiment with video.
Step 4: Review what you have recorded "Teach yourself to become unafraid of speaking your "inmost" ideas and feelings, and you will be able to tap into people "universally".
Rants into Raves Kenton Knepper.
Imagine that you are in the pub with your best and closest friend having a deep conversation about what is stirring deep within your heart.
Edit the recording and ensure that you remain true to yourself.
Step 5: Create a Story or Metaphor Realise that there is a metaphor that you can use to make your message more accessible to the general public who may have an interest in how you resolve and reconcile the creative and the commercial.