The pink ribbon campaign is a unifying bond between consumers and manufactures of some of the most popular products in stores for the support of the Susan G, Komen foundation for the cure.
The campaign places the widely recognized pink ribbon logo on the labels, tags and stickers of many products sold in the United States and other countries.
The ribbon helps to raise consumer consciousness about the issue of breast cancer while at the same providing people an easy way to help.
When bought, pink ribbon merchandise allows the manufacturer or distributor to make a small donation - a portion of the proceeds of the sale - to the foundation.
The purpose behind the Komen foundation is to increase awareness and ensure that those who have lost their battles are remembered and that their sacrifice was not in vain, and that those who have survived are able to live in dignity and respect.
Most importantly the foundation works to help those who are in the process of fighting breast cancer by giving them support and resources as well as funding for research.
Pink ribbon merchandise is a main form of funding for the foundation.
The license of the pink ribbon logo to use on the labels and tags of items sold allows the foundation to not only increase its fund raising capacity but to also keep the idea of the struggle alive in consumers' minds on a regular basis.
The manufacturers who place the logo on their products.
Most of the items that are licenses as pink ribbon items are things that are of use or interest to women.
These items include food products, health and beauty items and women's wear.
Of course this is not the rule, in fact in recent years the campaign has striven to add more men centered items to the list or products in an effort to increase awareness and support among males about an issue which affect the women whom they care about in their lives.
Pink ribbon products are selected not only for their popularity but also for the quality of the merchandise.
The foundation tries hard to make sure that the items which are licensed and the companies that are a part of the campaign are of the highest caliber.
There are very specific guidelines that must be met in order to have the logo places on a product.
The proceeds from pink ribbon merchandise sales help support the Komen foundation and the efforts that they make toward finding a cure for this condition which affects millions of women worldwide and hundreds of millions more who care about those women.
The funding helps to provide research opportunities, support for patient and survivors, memorials for those who have been lost and rally's & events to raise awareness and garner more support.
The next time that you see an item in the store which bears the pink ribbon logo, take a moment to think about the work being done by the Komen foundation.
Look at the product and if it will meet your needs as well as a similar product then please consider purchasing the pink ribbon merchandise.
The proceeds help to benefit a worthy and world changing cause.
Together we can all do our part, together we can stop the pain and suffering, together we can end the deaths, and together we can find the cure.