Charms and charm bracelets have been around for centuries and, especially during the Victorian era became staple gifts of doting god-parents or loving auntie's for a child's birthday or christening, and it is this image, of a charm bracelet worn by young girls and then probably locked away as a keep-safe or heirloom to be passed on to the next generation which has fashioned the charm market over the last 200 years or so. Nowadays it is almost impossible to walk down the street without noticing women of all ages wearing charms, so what changed?

While fashion does change rather frequently, the jewelry business is more resistant to trend that most. Gold and silver jewelry have been considered "in fashion" for years without a decline. Silver charms and charm bracelets, however, have made quite a resurgence over the past few years. This shows that even a time tested market can change based on what women are buying.

All ages and incomes seem to be able to find something to suit them when it comes to charms. Affordable charms made of plastic and metal plating can be had right along with 9ct precious metal ones costing well into three figures. Charm bracelets are fun forms of self expression, and they are great gifts when you cannot seem to find a unique gift for someone.

Some jewelry industry experts attribute the growing popularity of charms to their ability to help women personalize their fashion image. It is very common for women to add adornments to their clothing and accessories to make them more unique. Bracelet charms are reflective of one's mood, hobbies, and accomplishments. Charm bracelets are a way to affordably customize and accessorize.

No one can predict if charms will remain as popular as they are now. Fashion trends come and go, and always will. For the time being, though, they are all the craze in Britain, and it is not likely they are going anywhere anytime in the near future.