This is the 3rd installment in my series "Work from Home in Your Underwear ".
For the first one, "Work from Home in your Underwear - How to get Started" and the second one, "Work from Home in Your Underwear - What's Next?" please check out my other articles.
This chapter is all about Social Media.
Who's using it, why, what is there to gain etc.
Ya so, not the best kept secret in the world, social media is making a great big splash online.
It's no longer good enough to have a web site or a landing page about your product or service.
Now you need to embrace social media in a big way just to keep up with the Joneses.
While there are a ton of SM sites the most popular is arguably Facebook.
Most companies are not yet utilizing the power of Facebook to it's full potential but they all seem to recognize that there is power there and it does need to be harnessed.
That said, putting together a Facebook page and asking your friends to "like" it isn't going to garner your business enough support to see any impact.
The same applies for Twitter.
Just throwing a page/profile up there will not do anything.
So what's the key to social networking? I'm gonna go with consistency and value.
If you want people to "like" your Facebook page or follow you on Twitter you're going to have to show them WIIFM (What's in it for me).
It's an age-old marketing technique that applies across the board when talking about marketing online.
Ask yourself why someone would go to your Facebook page and "like" it.
What's in it for them.
We already know what's in it for you; more leads.
But for your visitors you're going to have to give them a good reason to choose your site to spend time on.
How do you do that? You provide them with value.
Here's a great example.
You have a Yoga studio and you want to attract more people to your social media so that you can build a list of people to market too.
(after all, social media is all about building your list...
more about this in a moment) How are you going to get new people that are not your current "friends" on FB to join the new page? How about if you had a coupon for "First class free" on the page.
Do you think people would want that? Sure they would but, more importantly, they'd tell their friends and they'd tell their friends and eventually you'll have 1000 people on your list! Bada bing, bada bang! That's just one example of how using Social Media can build your business.
The key is THE LIST.
THE LIST is the most important thing you're going to create with your home-based business.
You want to get as many people on your list as possible and there are several ways to collect that data.
Facebook being just the tip of the iceberg.
In the 4th "Work from Home in your Underwear" we'll talk more about building that all empowering list! See you then!