Little Witch Denim adhere to customer demand-oriented, witness the benefits through quality and win the reputation through integrity. The headquarters of the domestic market is located in the fashional city—Guangzhou. Changsha is the core enterprise of domestic market. It synchronously launches the chain operational work all around the country. The company combines design, exploitation, production and marketing together. It relies on the chain management business model. They carry out brand promotion, marketing management, terminal planning, target and performance management to support for the operation of the market.

The brand has won consistent high praise from the general consumers and dealers by its good faith management and perfect management. The philosophy of LWD is to develop with good faith and create three-win together. The purpose of the brand is to create perfect products and help business operation without risk, as well as show responsibility of enterprise. The company hopes upgrade brand together with dealers. They can work together to promote the brand awareness and its reputation. Then the market share of jeans continue to increase.

The concept of product is that "my zone is defined by you". That means we only make the jeans you are satisfied, we help you realize your idea. LWD absorbs the essence of international fashion jeans and focus on the beautiful jeans of South Korea and Japan. The jeans of LWD show elegant demeanour of jeans in the present. There are so many advantages of the brand.

First of all, they see fashion and quality as their goal. As far as we known, fashion is always showed on surface, while high quality is from the inside. The imported fabric is main at cotton, which can make sure the jeans' flexibility to acme. Jeans' fabric match with international top washing process can ensure the comfortable jeans. Meanwhile, Using 3D stereo clipping, sewing processing, computer pressure wrinkles and other decoration processes make sure every part can show the value of the brand.

The second advantage is that their products all designed according to the demand of market."My zone is defined by you. we only make the jeans you are satisfied, we help you realize your idea." This is the philosophy of design. The company defined the products' design according to the feedback information of consumers. Therefore, this the reason that the brand can satisfy the individual pursuit of fashional people. Their jeans not only catch up with the international trend, but also lose their own elegant demeanour. The last adventage of the jeans lies in accurate product positioning. The little witch denim series aim at the fashional person who are 18 to 35 years old. Authoritative survey indicates that there are about 200 millions population at that age group.