Who is a commercial photographer? Isnt he the same person that takes wedding pictures? To know the true identity of this professional, you have to understand his work. He works for businesses. He plays a leading role in marketing, promotion, advertisement and branding. He describes businesses with the help of pictures. He is a photo copy writer.Pictures could tell everything about a business. By looking at the picture, you could easily understand the business, the objective of the business and its targeted audiences. For instance take a picture of canned meat. The picture tells that the product is for non-vegetarian food lovers. Also it would give an idea about the meat supplied in cans.

Everything that is sold in the market is a product. It could be a motorboat, car, motorcycle, bicycle or a manufacturing unit. Take another example of a healthcare facility. A hospital is opened and it the new hospital has the best facilities. The hospital wants to tell people that it is the best. The hospital management calls a photographer to click pictures of the facilities the hospital is offering. The pictures are uploaded in the website and also published in leading health magazines and newspapers.What is the difference between regular pictures and commercial pictures? Former are taken for personal use but latter are for marketing. A Commercial Photographer has to consider many factors, when taking pictures. First thing is the surrounding. If the product is a motorboat then it has to be photographed with deep blue water in the background. If it is a food item then it has to be shown with the accessories that one would require when eating the food.

The job of a commercial photographer is to introduce a business to the people. Before starting the photo shoot, he understands the business so that he could look at the business from the perspective of its targeted audiences. He might need going to a height to take pictures. Or the cameraman might choose to take pictures from a difficult place. In commercial photography, the cameraman has to take care of the surroundings and the backdrop. This photography is about presentation. If a product is not presented in right manner, the exercise of presenting the product would go waste. It is the responsibility of a commercial photographer to click right pictures that attract viewers. Only an experienced cameraman could do this job.