Having a return customer base and referrals are what keep most hair salons in business.
This needs to be the focus of your marketing efforts if this is the kind of business you want to start.
Your quest for a personalized experience for the client when they walk through the door is the key to success.
It is statistically proven that a client will make a determination about a salon experience before they even get into your chair.
What this entails is making sure your reception area is welcoming and inviting.
Do you have places to have clients sit in a relaxed state while they wait? Is your staff offering them a variety of beverages and doing the hanging on the coat racks? Is the receptionist friendly and available to talk and answer questions showing joy that the customer chose your salon? When a client gets into the chair are your stylists spending time with them listening to there needs.
Are they knowledgeable in a precise way to not demean the client? Making sure the customer is relaxed and secure in the hands of the stylists is apparent right away.
Don't ignore that one unhappy client can tell twenty people about their bad experience.
Is the stylist listening to the client talk or are they telling the client their life story.
Are you sealing the deal in the shampoo chair? Many a customer will not return to a salon no matter how much they like their hair for the sole reason they got a cruddy shampoo service done.
It also sets up negativity between the client and stylist and does not build trust.
Soaking the customer doesn't help either.
It's simple to stay a popular salon by thinking of the customer first.
Keep the coat racks but add real cups instead of Styrofoam ones.
Add a nice display of snacks.
Take the time and hear how the client is doing and treat them like royalty when they enter your salon.
These simple things can ensure you stay in business for years to come.